Africa’s data-driven strategy, intelligence and transformation group
For nearly three decades FIT Insights has helped governments, institutions, businesses and schools make better decisions — and built the technology, payment and information services to carry those decisions into practice.
Consulting that turns data into decisions
The FIT Knowledge Engine is the intellectual core of the group — six service lines for public, private and development clients.
Strategy & Organisational Transformation
Data-driven strategic plans, business models and transformation roadmaps that leadership teams can actually execute.
Data Analytics & Business Intelligence
Dashboards, scorecards, market intelligence and predictive analytics that turn raw data into board-level insight.
Research, Monitoring, Evaluation & Learning
Baselines, mid-term and final evaluations, impact assessments and MEL systems for programmes and institutions.
Capacity Building — FIT Capacity Academy
Training in policy, HR, organisational and strategy development, financial literacy and data skills.
Governance, Policy & Institutional Development
Institutional policies, accountability tools and governance systems for public bodies, faith institutions and NGOs.
Market Systems, Value Chains & Financial Inclusion
Market linkages, value-chain development and digital financial inclusion for farmers, traders and enterprises.
From data to lasting improvement
Every assignment follows a ten-stage lifecycle aligned with ISO 20700 — Lead, Diagnose, Design, Contract, Discover, Analyse, Develop, Implement, Measure, Close & Learn — inside an ISO 9001-aligned quality system.
More than a consultancy
Infotrade came out of a market-information project. Maalicard came out of the need to pay farmers without cash. Each group business came from the same habit: find a gap, design a system, build a business around it.
Infotrade Uganda
Market, commodity, sector and customer-experience intelligence — FIT’s data and information unit since 2010.
MaaliClouds Smart Systems Limited
A FIT Insights service: software, SaaS, cloud hosting and the platform behind every group service.
MaaliPot & Maalicard
Wallet services and a prepaid card for schools and medium trading enterprises — online or offline via USSD *205*1#.
MaaliToto
A cashless pocket-money wallet for learners, supervised by parents and linked to the parent’s NIN.
MaaliTalk Telecom Services
An education-focused affinity telecom service for learners, parents, teachers and schools.
Ellodoctor & Elloshield
Digital health, school health and Elloshield health and accident cover for learners.
Catalogue Shoppers
A FIT Insights marketplace: rent a shop online and sell directly to buyers.
FIT Message Engine
The Knowledge Engine Newsletter, FIT Insights podcasts, YouTube programmes and quarterly intelligence reports.
Where the group comes together
| School need | Group service |
|---|---|
| Safe learner–parent communication | MaaliTalk |
| Cashless pocket money and canteen | MaaliToto |
| Parent and school wallets, staff pay | MaaliPot |
| Fee collection and merchant payments | MaaliPay |
| Learner health and emergencies | Ellodoctor |
| Learner health and accident cover | Elloshield |
| Management, strategy and data | FIT Knowledge Engine |
Trusted by institutions across Africa
Market information at national scale
Designed Uganda’s agricultural market information service with Danida (26 districts, 46 commodities), then ran Infotrade from 35 data points. WFP Uganda used its price data in market monitoring.
Climate services partnership
Presented the commercial case for weather and climate services to UNDP’s CIRDA programme and positioned FIT as a private partner of the Uganda National Meteorological Authority.
Inclusive enterprise, proven
An SME radio model replicated in 39 African countries under the ILO FIT-SEMA programme. The IUCN shea project in Otuke won the 2018 IUCN Impact Award.
Governance and accountability
Co-architect of Uganda’s Parliamentary Performance Scorecard, and HR policies and recruitment systems for the Electoral Commission of Uganda.
Selected clients and partners: UNDP · IUCN · IFPRI · ILO · DFID · Danida · USAID/TechnoServe · Mercy Corps · Cordaid · ICCO · SNV · CARE · IDRC · Sasakawa Africa · Malaria Consortium · Electoral Commission of Uganda · UNMA · Uganda Martyrs University
Insights
The Knowledge Engine Newsletter
Data-driven analysis of Uganda’s economy, markets and institutions — curated by Robert M.J. Kintu.
Let’s turn your data into decisions.
Tell us about the decision you need to make, the system you need to build or the team you need to strengthen. We respond within one working day.