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How radio can promote agribusiness

The media is an enormously powerful tool that can deliver information, provide platforms for debate, open channels of communication, increase understanding of complex issues thereby empowering people. The media plays an important role in initiating and sustaining many of the development programs and has been recognized as the most effective and efficient medium of communication in agribusiness especially for rural livelihoods. This is because it reaches over 70% of rural households in Uganda for it is easily accessible and…

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